Our test result : 4.8/5
After using it daily, we can say that Apollo IO has clearly changed the way we prospect. Everything is fluid and responsive, and we’ve saved a ton of time thanks to automation and data quality. It’s a tool we continue to use and recommend without hesitation if you want to seriously structure your B2B acquisition.
Finding the right prospects at the right time with the right tools has become an essential lever for truly effective prospecting.
Traditional methods are no longer sufficient to meet the demands for precision, speed and automation in today’s market.
After exploring several solutions, one platform clearly stood out for its ability to centralize everything and streamline our sales process.
? Pipeline Builder : You identify the right prospects in just a few clicks using highly precise filters, then add them to automated sequences. AI allows you to prioritize leads based on their engagement, and you track the progress of each contact.
? Call Assistant : Each call is automatically recorded, transcribed, and summarized. Apollo gives you key points, next steps, and useful insights to improve your conversion.
? Data Enrichment : Apollo enriches profiles with more than 30 data points ( headcount, technologies, buying signals ). The database is continuously updated, which keeps your CRM clean and helps you launch highly targeted campaigns with always up-to-date information.
? Go-To-Market Platform : You manage your entire sales cycle from a single interface.
Apollo IO Overview
Apollo is a growing American company , supported by an international team of more than 700 people in 30 countries.
Its mission is to support sales teams in their growth by providing them with the means to sell more effectively.
Its all-in-one platform combines prospecting, multi-channel engagement, data enrichment and automation in a single interface.
With a B2B database of over 210 million contacts , powerful integrations, and a powerful AI assistant, Apollo helps manage the entire sales cycle, from lead identification to closing.
It is a tool designed to save time for sales teams , while increasing their impact.
Who is Apollo IO for?
Apollo IO can be suitable for several types of profiles, especially if you’re looking to make your prospecting more streamlined and efficient. Here are the situations in which this tool can really make a difference.
- Launch your B2B prospecting without structure : Useful for freelancers, consultants, or small teams who want to get started with outbound marketing without the hassle of using ten different tools. Everything is grouped together, allowing you to get started quickly and move forward without friction.
- Optimize sales results : Suitable for sales managers looking to automate follow-ups, track performance in detail and save time in their daily work.
- Structure your sales cycle : Designed for startups that want to build a real prospecting machine, with a clear view of the pipeline and coordinated actions from a single location.
- Reduce costs : If you’re already using multiple tools like ZoomInfo, Outreach, or Gong, Apollo can help you consolidate everything. You’ll reduce costs, simplify your ecosystem, and gain consistency.
- Better manage your data : Useful for marketing teams who need enriched, reliable, up-to-date data that can be directly used in their CRM or activation tools.
Apollo IO’s Main Features
Apollo IO is powerful because it’s not just a prospecting tool; it’s designed as a complete platform for the entire sales cycle. Here are the key features you need to know.
Pipeline Builder
The Pipeline Builder is the cornerstone of prospecting with Apollo.
Thanks to advanced filters, you can identify the right prospects in just a few clicks, then enter them into automated sequences.
AI helps you prioritize leads based on their engagement level and behavior.
This system allows you to speed up the creation of your pipeline without losing quality.
You can also track the progress of leads in your sales funnel with a global view, and adapt your strategy at each stage.
Call Assistant
Apollo IO integrates an intelligent call assistant that goes far beyond simple transcription.
Each call is recorded, analyzed, and enriched by AI.
You get a summary of key points, next actions to take, and an assessment of the prospect’s level of interest.
This is a real asset for sales teams who want to improve their conversational efficiency .
Data Enrichment
Data is everything. Apollo automatically enriches your contact profiles with over 30 data points: buying signals, headcount, technologies used, and more.
Everything is continuously updated through Apollo’s living data network.
This allows you to keep your CRM clean, reliable and usable, without manual intervention.
The information is always up to date, and you can launch campaigns based on very specific criteria.
Go-To-Market Platform
You can manage your entire sales cycle in a single interface : qualification, reminders, meetings, signatures, follow-up.
Everything is designed to replace your portfolio of tools ( Salesloft, Outreach, ZoomInfo ).
By centralizing data, actions and contacts, you gain responsiveness and consistency in your sales approach.
Pricing for Apollo IO
Here are the plans offered by Apollo IO, with a clear summary of what you get at each price point.
- Free : This $0-per-month plan lets you try Apollo without any commitment. You get 1,200 credits per year, two active sequences, and basic filters, with Gmail and Salesforce integration already included.
- Basic: At $49 per month ( billed annually ), you unlock 30,000 annual credits and advanced filters. You can also schedule appointments, enrich your data in basic ways, and connect Apollo to your CRM like Salesforce or HubSpot.
- Professional: For $79 per month, you get unlimited sequences and 48,000 credits per year. You also get access to automated workflows, an AI assistant, call recording ( up to 4,000 minutes ), and detailed reporting, with the ability to connect up to 5 mailboxes per user.
- Organization: At $119 per month per user ( with a minimum of three licenses ), you get access to the full potential of Apollo, with 72,000 credits per year and full data enrichment. You also benefit from 8,000 minutes of calls, advanced security ( SSO, permissions ), 15 mailboxes and 100% customizable dashboards.
Each plan includes key integrations ( Gmail, Outlook, Salesforce, HubSpot ) and full access to Apollo’s B2B database.
What do Apollo IO users think?
This review rightly highlights the effectiveness of Apollo IO in targeting contacts and automating sending through sequences.
The author knew how to use filters to find the right emails and save time, even in a personal context like job searching .
He is also right about the quality of the support, which is fast and really helpful in getting the most out of the platform.
This review highlights the exceptional quality of the data available on Apollo , a real advantage for identifying and analyzing your ideal customer profile ( ICP ), i.e. the companies most likely to buy.
The author also appreciates the ease of use and the quality of the support , two assets which make the platform accessible and efficient from the first uses.
Advantages and disadvantages
Apollo IO is a very comprehensive tool, but like any solution, it has its strengths and limitations.
The advantages
✅ All-in-one: prospecting, CRM, calls, enrichment, AI
✅ Huge and up-to-date database
✅ Powerful and easy to configure automations
✅ Very competitive price/quality ratio compared to other solutions
The disadvantages
❌ Interface a little dense at first
In summary: our opinion on Apollo IO
After several weeks of use, we have completely revised our way of prospecting.
Apollo IO allowed us to bring everything together in one place , from leads to appointments, sequences and calls.
We no longer switch from one tool to another, everything flows naturally.
The database is very rich, the AI writes relevant messages , and the implementation was quick and frictionless.
If you want to save time, structure your prospecting and avoid spreading yourself too thin with too many tools, Apollo IO is definitely worth a look.
For us, it’s clearly one of the most robust solutions to take your B2B acquisition to the next level.
Alternatives to Apollo IO
Apollo IO is a comprehensive platform that centralizes prospecting, B2B data, automation, and sales tracking. If you want to compare before you get started, here are three alternatives to consider:
- ZoomInfo : A comprehensive B2B database, often used by large enterprises. The price is higher, and the tool remains less flexible than Apollo in terms of automation and user experience.
- Salesloft : A powerful tool for managing sales engagement, particularly email sequences. However, it requires connectivity to other solutions for data or calls, which adds to the stack.
- Hunter.io : Perfect for quickly finding professional emails based on a domain name. Useful for targeted needs, but too limited if you want to automate campaigns or manage your sales cycle.
How to use Apollo IO properly?
You’ve just discovered Apollo IO and want to get the most out of it right from the start. The good news is that the tool is designed to be quick to learn, provided you follow the right steps. Here’s how to use it effectively, right from the start:
- How to use Apollo IO effectively : Want to get the most out of the platform right from the start? Here are the key steps to getting started with Apollo IO in the best possible way.
- Create an account : Start by registering for free on the official website to access the trial version.
- Connect your tools : Synchronize your CRM, your email and your calendar to centralize all your actions without friction.
- Define your ICP : Use advanced filters to build your ideal customer profile and target the right contacts from the start.
- Launch your sequences : Create multi-channel campaigns including emails, calls, and LinkedIn messages to maximize your reach.
- Enable AI : Uses the built-in assistant to generate personalized messages quickly and at scale.
- Track your pipeline : Visualize each lead in the sales funnel and identify opportunities to follow up on as a priority.
- Analyze results : View dashboards to track your open, response, and conversion rates.
- Adjust your strategy : Continuously improve your campaigns based on the data collected and observed performance.
