Webflow Review: A Good Idea for Building a Website in 2025?

Creating a website in 2025 may seem simple… on the surface.

You can go through a developer, but it requires budget, back-and-forth and… a good brief to avoid disappointment.

That’s where Webflow comes in. Software that lets you build a fast, responsive, and stylish website… without writing a single line of code.

• But is it really easy to use?
• Is it worth it compared to alternatives like WordPress, Framer or Wix?

?️ No time to read it all? Here’s what you need to know about Webflow:

? One of the best tools for creating a 100% personalized site, without coding a single line.
? Ultra-visual interface inspired by Figma, ideal for creatives and freelancers.
? Powerful CMS for easily managing dynamic content (blog, portfolio, product pages, etc.).
? Fast, responsive sites designed for SEO from the very beginning.
? Integrated and secure hosting, with no plugins to install or maintenance to manage.
? Perfect for creating a site unlike any other, while maintaining control.

Introducing Webflow

Webflow is a CMS (content management system) that allows you to create a website without touching a line of code.

⚠️ But be careful, we’re a long way from ultra-simplified tools with fixed blocks. Webflow offers developer freedom, in a visual interface.

Basically, you build your site just as you would design it in Figma… except that behind the scenes, Webflow generates clean, optimized code for you, ready to be published.

It is a tool designed for demanding creators.

Webflow takes care of everything:

• High-performance hosting
• The domain name
• The CMS to publish your content
• And even e-commerce options if you want to sell online

Webflow’s strength is also its flexibility.

You can start with a template designed by a professional or build your site from scratch, block by block.

That’s why we’re seeing more and more websites created with Webflow. From creative portfolios to startup showcases, including SEO-optimized landing pages and blogs.

In 2025, it is clearly one of the most powerful tools for creating a site that reflects your image.

Who is Webflow for?

Webflow isn’t for everyone.

But for some people, it’s a real gem.

Whenever you want a website that stands out from the crowd with a custom design, animations, a clear structure, and a professional look, Webflow becomes a formidable ally.

Are you a freelancer or independent?

Do you want a professional portfolio or a landing page to sell your services? Webflow gives you complete control over the rendering, without relying on a developer.

Do you run a small business or a startup?

Do you want a showcase website, a blog, or a landing page? Webflow is fast, reliable, and allows you to work as a team with a built-in commenting system. Perfect for collaborating with your designer or copywriter.

Are you a designer?

You’ll love it. You can create exactly what you have in mind, without compromise. And you don’t need a developer to bring your designs to life.

Do you have technical skills or are you comfortable with design interfaces?

So you’ll quickly get the hang of it. Webflow isn’t the “simplest” tool on the market, but it’s one of the most comprehensive.

In short: Webflow is for those who want a sleek, fast, and personalized website… without having to work with an agency or be locked into a WordPress template.

Services offered by Webflow

Webflow is more than just a website builder.

It’s a real all-in-one toolbox for creating, managing and developing a professional website.

Here are the main services offered by the platform:

Editor mode: to modify your site without breaking everything

Webflow offers a super handy Edit Mode for everyday updates.

Concretely?

No need to enter the complex interface of Webflow Designer.

Don’t panic about breaking the layout.

You see what you change, in real time.

→ Ideal if you are working with a client or a team: the people who manage the content can intervene without touching the design.

→ And you keep control: only authorized fields can be modified, nothing changes without your validation.

In short, a real comfort to bring your site to life without stress.

Interactions and animations: for a lively and dynamic site

A static site is no longer enough today.

If you want to capture attention, keep your visitors… and make them want to scroll, you have to create movement.

But without falling into kitsch or excess.

This is exactly what Webflow allows with its system of integrated interactions and animations.

You can animate any element of your site:

• when flying over,
• on click,
• to the scroll,
• when the page loads.

All this, without writing a single line of code.

Just with visual triggers that you set yourself.

Some concrete examples:

• Make a button appear with a fade-in effect when the user scrolls down the page
• Add smooth animation when a text block enters the field of view
• Create a mobile menu that unfolds with a “spring” effect

Manage Lottie animations for motion designer-worthy renderings

And the best part: you can customize everything.

Duration, delay, acceleration curve… it’s up to you.

You can even create “combination animations” (e.g., making an element grow + move + make it opaque at the same time).

Webflow also allows you to reuse an interaction across multiple pages or sections.

No need to do everything again every time.

Result: You get a professional, elegant, modern site — one that grabs attention without being over the top.

And that changes everything for your brand image.

Page Building: build pages independently

Webflow offers a Page Building system that allows your marketing team to create pages quickly, without relying on developers.

With an intuitive drag-and-drop interface, you can easily assemble pre-designed components to build your pages.

Designers can define page templates and building blocks that marketers can use to create pages like landing pages, product pages, or event pages.

This ensures visual consistency while offering great flexibility.

The Page Slots system also allows for areas that can be modified by marketers, ensuring that the overall structure of the site remains intact.

Shared Libraries: One design system, multiple aligned sites

When you’re managing multiple projects, maintaining visual consistency can quickly become a nightmare.

• You change a button on one site, but not on the other.
• You change a color, and you forget to transfer it elsewhere.

Webflow has solved this with a powerful feature: Shared Libraries.

The idea is simple: you create a centralized library with all your design elements, components, typographies, colors, variables, etc. and you can use it on all the sites in your Workspace.

You create once. And you reuse everywhere.

But it’s not just a duplication. It’s connected.

If you change a component in your source library, you can push the update to other sites.

In one click.

Result :

• You maintain total consistency.
• You save time.
• And you no longer ask yourself the question: “Wait… was that blue the right one?”

It’s the perfect tool for agencies, design teams, or creators who have multiple projects to manage in parallel.

And that really changes everything when you want to scale properly.

Integrated SEO: Webflow, a solid ally for your natural referencing

With Webflow, you don’t need to install plugins or use external tools to optimize your site for search engines.

Everything is integrated, accessible, and designed to give you total control over your SEO.

Integrated and powerful SEO tools

Webflow lets you easily manage SEO essentials:

• Customizable meta tags : You can define titles and descriptions for each page, with a real-time preview of how they will appear in search results.
• Automatic XML Sitemap : Webflow automatically generates and updates your sitemap, making it easier for search engines to index it.
• Simplified 301 redirects : If your URL changes, you can create permanent redirects without any coding.
• Editing alt tags for images : You can add alternative descriptions to your images, improving accessibility and SEO.
• Control robots.txt files and noindex tags : you can manage the indexing of your pages directly from the interface.

SEO-optimized performance and hosting

Webflow is not only a website creation tool, it is also a powerful hosting platform:

• Fast page loading : Thanks to an AWS-based infrastructure and a global CDN, your pages load quickly, a key factor for SEO.
• Enhanced security : SSL certificates are included, ensuring a secure connection for your visitors.
• Clean and optimized code : Webflow generates clean HTML, CSS, and JavaScript code, making it easier for search engines to find it.

Simplified content management and collaboration

Webflow’s CMS allows you to manage your content efficiently:

• Creating content collections : You can structure your content (blog articles, product sheets, etc.) in a logical and SEO-optimized way.
• Collaborative editing : Your team can work on content simultaneously, with specific permissions to avoid errors.
• Real-time preview : You can instantly see changes to your content and their impact on the design.

Webflow Pricing in 2025

Webflow offers a fairly clear pricing structure that adapts to the size of your project.

You can start for free with a two-page .webflow.io site, perfect for testing the tool without commitment. Then, as soon as you want to connect your own domain name or publish more content, you’ll have to upgrade to a paid plan.

The Basic plan ($14/month) allows you to create up to 150 pages, but does not provide access to the CMS — so it remains suitable for simple showcase sites.

The CMS plan ($23/month) , the most popular, allows you to manage dynamic content (articles, products, testimonials, etc.), with 20 collections and a maximum of 2,000 entries. Ideal for a blog, portfolio, or editorial site.

The Business plan ($39/month) is designed for high-traffic sites or small teams. You can publish up to 300 pages, manage 40 CMS collections, and benefit from 10 editors, form-based file storage, and 100 GB of bandwidth.

Each plan is billed annually, and the higher you go, the more options you unlock… but you always keep fast, secure hosting and an intuitive interface.

Please note: Webflow doesn’t charge any commission on your sales, unlike Shopify. What you earn stays yours.

Advantages & Disadvantages

After several weeks of testing Webflow in real-world conditions, here’s what’s clear from the experience.

It’s not a perfect tool, but it ticks a lot of boxes when you’re looking to create a professional, flexible, and fast website.

The advantages

✅ Almost total design freedom, without coding

✅ Visual interface inspired by the best design tools (Figma, Adobe XD, etc.)

✅ Integrated CMS to easily manage dynamic content

✅ Optimized performance (loading time, SEO, responsive)

✅ No commission taken on sales, even in e-commerce

✅ Hosting included, secure, with global CDN

✅ Powerful ecosystem with integrations (Zapier, Memberstack, Finsweet…)

The disadvantages

❌ Interface only in English (even if many tutorials exist in French)

In summary: our opinion on Webflow

Webflow is an ultra-powerful solution for creating a professional, stylish, and high-performance website.

It’s not the easiest CMS in the world to get started with… but it’s clearly one of the most comprehensive.

If you want to build a site that’s unlike any other, loads quickly, adapts to all screens, and follows good SEO practices, this is an option worth seriously considering.

The visual editor is intuitive once you get the hang of it, the CMS is robust for managing content, and the animation and customization options are well above average.

In terms of pricing, Webflow remains affordable for showcase sites or professional blogs.

And most importantly: there are no commissions to pay if you use the e-commerce features. This can make a real difference in the long run.

In short: If you want a fast, flexible, elegant site, and you want to keep control without hiring a developer… Webflow is a very good choice.

This might not be the best fit if you just want to “get a website up and running quickly.”

But if you want to create a real professional website, without coding, it’s one of the best tools available today.

We recommend it to you with our eyes closed.

The alternative to Webflow

Webflow is a great solution for creating a custom website without coding, but it’s not the only one on the market.

If you find its interface too technical or its pricing system too rigid, there are other tools that may be suitable depending on your level, your budget and your objective.

The first alternative that we can mention is Wix.

Wix is designed for simplicity: you choose a template, add your content, and your site is online.

It’s ideal for beginners or those who want to go fast, without worrying too much about technique.

⚠️ But be careful: design freedom is much more limited than with Webflow, and you can quickly feel cramped.

A CMS highly appreciated for its elegant templates and neat interface.

This is a great solution if you want to create a portfolio site, a landing page, or even a small e-commerce site.

But, here again, you will be guided more than free – which can be a plus or a hindrance depending on your profile.