Zoominfo Review: The Best Data Provider in 2025?

In B2B, data drives everything .

It helps you know who to target, when to relaunch, where to focus your energy.

Without reliable and well-organized data, your prospecting quickly becomes a shot in the dark.

Conversely, a clean and up-to-date database saves you a lot of time and increases your conversion rates.

? Advanced contact and company search : You target precisely by sector, workforce, function and you obtain complete files ( verified email, direct number, LinkedIn, organization chart ).
? Intent Data and WebSights : You identify accounts ready to buy thanks to intent signals ( fundraising, repeat visits ). WebSights shows you the companies that visit your site, even without conversion. Your priorities become clear.
? CRM enrichment and automation : ZoomInfo feeds your CRM with reliable and up-to-date data. Files are automatically corrected, duplicates merged. You trigger sales actions without friction as soon as a prospect moves.

Zoominfo Presentation 

ZoomInfo is an American SaaS solution launched in 2007 and now listed on NASDAQ.

It offers much more than a simple contact directory, by centralizing the collection, qualification and activation of B2B data on a large scale.

It enables sales teams to be equipped with reliable data, delivered at the right time and in a usable format, to streamline each process.

ZoomInfo operates as an ecosystem of interconnected tools .

Advanced search filters, purchase intent signals, automatic CRM enrichment, workflow automation and sales conversation analysis are integrated into a single interface .

The package is designed to shorten sales cycles , target accurately and turn every transaction into a high-impact action.

Who is Zoominfo for?

Want to know if ZoomInfo is right for you? Here are the profiles who will benefit the most, whether you’re launching, growing, or automating:

• Getting Started with B2B Prospecting : Want to launch a clean and effective prospecting campaign without struggling to find valuable leads? ZoomInfo gives you everything you need to target the right accounts from the start.
• Boost your sales performance : Say goodbye to outdated files and endless follow-ups. You’ll detect buying signals at the right time and contact decision-makers directly.
• Automate your B2B marketing : No more spending hours manually cross-referencing data. Segment, personalize, and launch highly targeted campaigns in just a few clicks.
• Optimize your HR sourcing : You want to recruit faster and better. With TalentOS, you gain access to qualified profiles and save a lot of time on each recruitment.
• Structuring your international development : Are you preparing to expand abroad? ZoomInfo helps you identify the right markets and contacts, and take action without beating around the bush.

Zoominfo’s main features 

ZoomInfo goes far beyond a simple database. Here are its key features, which we tested in depth:

Advanced contact and company search

The integrated search engine allows you to filter companies by industry , workforce, revenue, location, technologies used, or specific functions.

You quickly get a perfectly targeted prospect list , with verified emails, direct numbers, LinkedIn links and a clear view of the organizational chart.

The level of detail is impressive.

In more than 90% of cases, the mobile number of the key contact is obtained.

How to build effective prospecting sequences , without depending on additional tools. Open and response rates naturally soar.

Intent Data and WebSights

ZoomInfo highlights the companies most receptive to your offer by analyzing signals of intent .

This includes metrics like fundraising, accelerated growth, or repeat visits to your site through WebSights.

These signals sync directly with your CRM .

This allows you to prioritize your actions and launch targeted campaigns on the right accounts at the right time.

Thanks to this data, our campaigns generated three times more responses than before.

CRM Enrichment and Automation

The tool integrates natively with the main CRMs on the market such as Salesforce, HubSpot or Microsoft Dynamics.

It automatically enriches contact cards , corrects errors, merges duplicates and keeps your database constantly up to date.

You can also automate your workflows without friction.

For example, trigger a sales task as soon as a prospect visits your site or when a new intent signal is detected.

This logic reduces internal friction and clearly improves conversions.

Pricing for Zoominfo 

Each offer is tailored to your usage, the number of licenses, and the volume of data exported. Here’s what each plan actually offers.

Sales

This plan gives you access to key information to identify and activate the right accounts .

You collect verified professional emails, direct numbers, purchase intent signals, and you can follow in real time the events that affect your prospects ( fundraising, product launches, recruitments ).

You export the data into your CRM, launch sequences and can easily prioritize the hottest accounts .

Marketing

Perfect for teams that want to industrialize their lead generation.

You create highly segmented audiences , activate display or LinkedIn campaigns, and track performance in the same dashboard.

By combining firmographic, technographic, and buying signal data, you target better and spend less on acquisition.

Talent

Designed for recruiters who want to move quickly without missing the right profiles .

You access an enriched database, you filter according to precise criteria, and you receive alerts as soon as a talent changes position or becomes available.

You save a lot of time on sourcing and cut recruitment cycles in half.

ZoomInfo Copilot

It scans your exchanges, detects high-potential accounts , and automates high-value actions ( reminders, tasks in the CRM, alerts ).

You no longer have to guess who to contact or when, the tool prompts you with the next steps to take.

The price of each plan depends on the number of users , included credits, modules ( like Copilot or Intent ), and integrations.

Each export consumes one credit. No monthly payment possible , you commit for one year.

You can test the tool through a demo or a limited trial.

What do Zoominfo users think?

This review highlights three key points that perfectly reflect our own experience with ZoomInfo.

The tool is easy to use , the data quality is excellent and the intent signals are really relevant to target the right accounts at the right time.

You can engage your prospects directly from the platform, without the need for external tools , which simplifies prospecting and makes it much more effective.

This review reflects what many users find when comparing ZoomInfo to other tools.

After using Apollo, SalesIntel or Seamless, the difference is in the quality of the intent signals .

With this feature, you identify the most active accounts and can focus on those with the most potential to convert.

Advantages and disadvantages

We put ZoomInfo to the test for several weeks in real-world conditions. Here’s what we learned, from its major strengths to its minor drawbacks.

The advantages

✅ Accurate data, often with valid mobile numbers and emails

✅ Built-in intent signals and real-time visitor tracking

✅ Fast, reliable, frictionless CRM synchronization

✅ Wide choice of integrations with sales and marketing tools

✅ WebSights useful for capturing invisible leads who visit your site without converting

The disadvantages

❌ Interface a little dense at first, it takes time to adapt

In summary: our opinion on Zoominfo

We used ZoomInfo to improve our B2B prospecting and gain efficiency from the first few weeks.

As a result, we were able to target faster, launch our sequences without friction and feed our CRM with clean data.

We were really hooked on the quality of the information, the signals of intent that came at the right time, and the automation that simplifies everything.

The tool requires a little time to adapt , and the annual commitment can be a hindrance for smaller structures.

But as soon as everything is in place, it works, and it delivers.

ZoomInfo is clearly made for marketing teams who want to shift gears. If you want to stop prospecting blindly, you’ll love it.

Alternatives to Zoominfo 

Looking for a simpler, more flexible, or more accessible alternative? Here are three solid options to consider if you want to explore other solutions:

• Cognism : This platform specializes in B2B prospecting with a strong focus on GDPR compliance. It stands out for the reliability of its mobile phone numbers, particularly in the European market.
• Lusha : It offers a lightweight, quick-to-use solution, with a very useful Chrome extension for enriching LinkedIn profiles. It’s a good option if you have occasional needs or a targeted use.
• Apollo.io : It combines a comprehensive B2B database with outreach automation tools. Less expensive than ZoomInfo, it’s often favored by startups and growth teams for its good feature-to-price ratio.

How to use Zoominfo properly?

Here is our method for using ZoomInfo effectively from the start and building a simple, clear and perfectly structured usage:

1. Define your ICP : Start by identifying your ideal customer by specifying the company size, sector, target position and technologies used.
2. Create segments : Use advanced filters to build accurate, actionable lists. You can then sync them directly with your CRM.
3. Use intent data : Identify buying signals to know which accounts to prioritize. This allows you to focus on the most receptive prospects.
4. Integrate your CRM : Connect ZoomInfo to your CRM tool to automatically enrich your contact records. Save time and eliminate outdated data.
5. Create workflows : Schedule automatic actions based on detected behaviors ( visits, new alerts, changes in intent ).
6. Test WebSights : Identify companies that visit your site even without filling out a form. This information allows you to launch targeted follow-ups as soon as an account shows interest.
7. Train your teams : Use ZoomInfo University to help everyone master the tool. Built-in tutorials and resources speed up learning.
8. Optimize your process : analyze response rates, appointments booked, and deals signed. You can continuously adjust your campaigns to improve performance.