GoHighLevel Review: Scam or Real Opportunity in 2025?

As soon as you move your business online, having a good CRM is no longer a convenience but essential.

Between leads to follow up on, campaigns to automate, appointments to manage, and sales to finalize, it quickly becomes impossible to do everything manually or to spread yourself thin across ten different tools. 

A well-designed CRM is what allows you to keep a clear view of your pipeline , automate the right messages at the right time, and above all, not miss anything.

? Website creation, sales funnels, and capture pages : Build pages with drag & drop without any friction. You can connect everything in just a few clicks to forms, calendars, and automations.
? Multi-channel automations and campaigns : Activate sequences by email, SMS, call, or Messenger based on prospect behavior. You manage everything from a single visual platform.
? Appointment scheduling and calendar management : Your prospects book online and receive automatic reminders. You synchronize with Google Calendar and assign slots to your team.
? Integrated payments and purchase funnels : Connect Stripe and collect from a page, a funnel, or after an appointment. You sell without using an external tool.
? CRM, pipeline, and conversion tracking : Visualize each lead in a clear and actionable pipeline. You track the exchanges, stages, and results of your marketing actions
. Membership and online training : Create courses, host your videos, and restrict access to your content. Offer paid or free plans with no volume limits. Mobile app & notifications
: Stay in control even on the go. Respond, track your pipeline, and stay connected to your business in real time.

Introducing GoHighLevel

GoHighLevel brings together everything you need to manage your digital marketing without getting distracted . 

CRM, sales funnels, automated campaigns, appointment scheduling, payments, member areas, everything is centralized on a single interface . 

You gain clarity, simplify your daily life and avoid going back and forth between several software programs.

The tool was clearly designed by marketers who understand the real needs of the field. 

You can create landing pages , send multi-channel sequences, follow your prospects step by step and even resell the platform to your clients as a white label. 

If you run an agency or want to scale an online business , you’ll quickly understand why so many professionals have adopted it.

Who is GoHighLevel for?

GoHighLevel isn’t a tool for everyone. It’s primarily aimed at professionals who want to automate, scale, or professionalize their business. Here are the profiles who will benefit the most:

• Launch your agency business : If you’re starting a business in digital marketing or lead generation, GoHighLevel allows you to have a complete suite of tools right away without having to spend ten different software programs.
• Structure and automate your processes : Do you already offer marketing services but spend too much time on operational tasks? This tool helps you centralize your pipeline, appointments, email/SMS sending, and payments.
• Upsell with white labeling : If you want to resell the solution to your clients under your brand, GoHighLevel offers full platform branding. You can charge for access and create a new revenue stream.
• Create a recurring source of income : Coaches, trainers and infopreneurs can sell training courses, organize communities and automate their prospecting, without additional tools.
• Scaling with a team : If you want to industrialize your processes and work with collaborators or partners, the unlimited sub-account system is a real asset.

The main features of GoHighLevel

GoHighLevel offers an impressive array of features. Here are the main ones, which we’ve tested in our daily workflows.

Creation of sites, sales funnels and capture pages

The platform includes a drag & drop site and tunnel builder , which is easy to use. 

You can create landing pages, complete sites, forms or capture pages with real fluidity.

The big plus here is the ability to link these elements to forms, calendars and automations in just a few clicks, without complex integrations . 

Everything is native, which saves a lot of time.

Automations and multi-channel campaigns

GoHighLevel excels in automation . 

You can create SMS campaigns, emails, voice calls, Messenger messages or even reminders via Google Calendar. 

The workflow system is very visual and reminiscent of ActiveCampaign or Hubspot .

We can also script automated conversations, for example to get appointments or push a lead to make a purchase. 

It’s powerful, fluid, and easily replaces multiple tools at once.

Appointment scheduling and calendar management

The integrated calendar module is designed to convert , a visitor can make an appointment, receive an automatic reminder by SMS and be redirected to a payment page without leaving the platform.

You can also assign appointments to different team members, automate available slots , and sync everything with Google Calendar.

Integrated payments and purchase tunnels

GoHighLevel connects to Stripe so you can collect payments directly on your pages or after booking an appointment. 

This way you avoid having to stack multiple tools like ClickFunnels, Zapier, or complex integrations.

You can sell products, subscriptions, or services directly from your website, while tracking payments in a clear dashboard. 

The experience is seamless, both for you and your customer.

CRM, pipeline and conversion tracking

The integrated CRM allows you to visualize each prospect in a clear pipeline . 

You see the status, the last contact, the tasks to be done, but also the history of the exchanges, everything is in front of you.

You can also link your marketing actions to the pipeline , such as appointments booked or emails sent. 

And if you want to track your performance, you create dashboards with precise indicators.

Members’ area and online training

GoHighLevel includes a membership module that allows you to create online courses , host videos, restrict access to content, and sell subscriptions.

The whole thing is unlimited in terms of users , products or space. 

You can offer free or paid offers, with or without integrating a purchasing tunnel.

Mobile app & notifications

An underestimated strong point is the mobile app . 

It allows you to respond to your prospects, manage appointments, monitor the pipeline and consult notifications in real time .

It’s convenient, especially when you’re traveling or on a client call. You can stay connected to your business without having to be in front of a computer.

Pricing for GoHighLevel

GoHighLevel offers two simple, no-obligation plans. 

The Starter plan is $97 per month . 

It provides access to all essential tools such as CRM, automation, appointment scheduling, site builder, as well as the management of three sub-accounts.

The Unlimited plan is $297 per month . 

It includes everything in the Starter plan, but with unlimited sub-accounts, API access, the ability to fully customize the white-label interface, and manage your branding from A to Z.

You can test the platform for free for 14 days , without a credit card. This is more than enough time to get a real feel for its potential.

What do GoHighLevel users think?

This user highlights two key elements that often come up when using GoHighLevel. 

First, the quality of the support which does not just respond quickly but takes the time to get to the bottom of the problem with seriousness and pedagogy. 

Then, the strength of the all-in-one which avoids juggling between several tools and simplifies all marketing management. 

Advantages and disadvantages

Like any comprehensive tool, GoHighLevel has its strengths and limitations. Here’s what we learned after several weeks of use.

The advantages

✅ Ultra-complete all-in-one, well-designed for agencies

✅ Very good UX, intuitive despite the functional richness

✅ Powerful and flexible automations

✅ Integrated CRM with visual pipeline

✅ White label to resell under your own brand

✅ Very attractive price/quality ratio compared to the competition

The disadvantages

❌ Lack of native design templates ( to be compensated with your own models )

In summary: our opinion on GoHighLevel

It’s not a basic CRM or yet another ClickFunnels clone, but a complete environment that helps you work faster , spend less, and maintain a clear vision of all your marketing.

We used it to create conversion funnels , manage our leads, automate our follow-ups and test multi-channel campaigns. 

Everything works in synergy, without going through dozens of third-party tools.

And with the Unlimited version, we can even offer the platform to our customers, personalized to our image, which adds a nice margin to our offers.

If you want to professionalize your agency or automate your business without multiplying tools, GoHighLevel clearly deserves your trust. 

It’s an investment, yes. But an investment that can really scale your business.

Alternatives to GoHighLevel

GoHighLevel offers a wealth of features, but you can also consider other tools depending on your needs or budget. Here are three options to consider.

• HubSpot : Designed for B2B companies that need a powerful and structured CRM. The features are advanced, but it takes longer to get started, and the price quickly increases.
• ClickFunnels : Focused on creating sales funnels with an easy-to-use interface. You can launch pages quickly, but you’ll quickly find yourself limited if you’re looking for a truly comprehensive tool.
• ActiveCampaign : Specializes in email marketing and automated workflows. It’s an effective tool for targeted campaigns, but you’ll need to combine it with other solutions for true all-in-one management.

How to use GoHighLevel properly?

Before automating everything, take the time to structure your database. Here are the steps to follow to get started simply and efficiently.

1. Test the tool for 14 days : Take advantage of the trial period to explore the features without pressure. It’s the most direct way to identify what can really improve your business.
2. Create your first sales funnel : Start with a simple landing page followed by a clear confirmation message. You’ll see how everything fits together in just a few clicks.
3. Connect your calendar : Set up an online booking system and add reminders so you don’t miss anything. You’ll avoid time-consuming exchanges with your prospects.
4. Automate your sequences : Schedule emails or text messages to automatically follow up with leads. Everything is managed in a single, seamless workflow.
5. Organize your CRM pipeline : Visualize your prospects as they progress. You gain visibility and responsiveness.
6. Collect payments with Stripe : Test selling a service or product directly from a page. No need for an external link to complete a sale.
7. Enable the member area feature : If you offer training courses, everything can be hosted and managed in GoHighLevel. You can create, distribute, and monetize without any additional tools.
8. Customize your interface : Add your logo and domain name, and offer the platform as a white label. This is a real added value if you work with clients.
9. Join the community : You can ask questions, discover tips from other users, and interact with professionals who share the same challenges.
10. Analyze your results : Consult dashboards to track conversions. Adjust what’s not working well and double down on what’s performing well.