Moosend Review: The Best for Email Campaigns in 2025?

In 2025, capturing attention in a saturated inbox is a real challenge. 

Your contacts receive dozens of messages every day and only focus on what is clear, useful, and well-targeted. 

To stand out from the crowd, you need a tool that not only lets you create beautiful emails, but also sends them at the right time, to the right person, with the right message.

This is exactly what we found using the Moosend email marketing tool, and here we share our opinion after testing it in real conditions.

🕰️ No time to read it all? Here’s what you need to know about Moosend:

👉 Intuitive email editor: Create your campaigns with a smooth drag-and-drop editor, accompanied by more than 130 customizable templates.
👉 Visual automations: Easily configure scenarios like welcome emails or cart reminders thanks to a visual builder.
👉 Forms and landing pages: Generate leads with integrated forms, pop-ups, or floating bars.
👉 Statistics and A/B testing: Analyze performance in real time and compare different content variations. Adjust your strategy according to open rates, clicks, devices, or geographic areas.
👉 Integrations and APIs: Connect Moosend to more than 80 tools like Shopify or WordPress. You can also use the API or an SMTP server to manage your transactional emails with good deliverability.

Introducing Moosend

Moosend is a solution born in Europe and used by more than 100,000 companies worldwide. 

Since its creation, it has established itself as the agile alternative to Mailchimp or Brevo. 

They promise to allow you to create effective campaigns without spending your evenings on it. 

The tool itself is a small war machine. 

You can send unlimited emails, manage your lists in detail, design signup forms, and even create landing pages in just a few clicks. 

Additionally, Moosend integrates AI-powered product recommendations, personalized event tracking on your site, and built-in A/B testing to fine-tune each campaign.

Who is Moosend for?

Want to know if Moosend can meet your needs? Here are the profiles for which the tool stands out as an effective, quick-to-use, and conversion-friendly solution: 

• Getting started with email marketing: You’re just starting and want to create your first campaigns without any technical hassles. Moosend offers a clear interface, ready-to-use templates, and immediate user-friendliness.
• Develop your marketing skills: You are a blogger, consultant, or content creator, and you want to better segment, personalize, and automate. 
• Boost e-commerce performance: You manage an online store and are looking to recover lost sales or increase recurrence. 
• Automate your campaigns solo: You’re a freelancer and want to save time without sacrificing impact. Moosend centralizes all your email tools to help you convert while you work on everything else.
• Structuring an SME’s marketing: You’re looking for a stable, comprehensive, and scalable solution for your campaigns. Moosend offers you the right tools to manage your marketing without relying on an overly complex tool.

Moosend’s main features 

Moosend brings together everything you need to manage your campaigns with clarity and efficiency. Here’s what you can use the tool for: 

Intuitive email editor

You build your emails with a smooth and pleasant drag-and-drop editor. 

Over 130 professional templates are available, which you can customize in 3 minutes. 

You change colors, blocks, images, and add your branding without coding. 

And if you want to go further, you can integrate dynamic content or use AI-generated suggestions to boost your audience engagement.

Visual marketing automation

Moosend allows you to create automated scenarios in just a few clicks: 

• welcome emails, 
• relaunch after click, 
• inactivity, 
• cart abandonment,
• etc.

The builder is visual; everything is done by dragging elements, and the pre-designed recipes help you get started faster.

You can trigger campaigns based on specific events ( visiting a page, clicking on a link, adding to cart ). 

Forms and landing pages

Want to capture more leads? 

Moosend offers customizable signup forms, pop-ups, floating bars, and much more.

You can integrate them into your site in two clicks, without using a third-party plugin.

And if you want to build a dedicated capture page, the tool includes a responsive landing page builder with dozens of templates optimized to convert.

Statistics and A/B testing

The dashboards are clear and complete. 

You can track in real time the openings, clicks, unsubscriptions, bounce rates, but also the revenue generated by the campaign if you make sales.

You can test different versions of your creative, content, or CTA button using native A/B testing. 

Finally, you track results by device, country, and testing criteria to refine your email strategy after each campaign.

Integrations and APIs

Do you work with Shopify, WooCommerce, WordPress, Zapier, or HubSpot? 

Moosend integrates with over 80 tools very easily. 

For developers, the RESTful API is very comprehensive, with access to contacts, automations, events, and more.

You can even configure an SMTP server to manage your transactional emails ( order confirmation, invoices, etc. ) with optimal deliverability.

Prices for Moosend

Moosend offers three plans:

• Free Trial ( 30 days ) : You can test the platform without a credit card, with access to the essentials. A workflow, a landing page, and a form are included to give you a real idea of the potential.
• Pro : The subscription starts at $7/month for 500 contacts, with unlimited sending. You benefit from automation, A/B testing, segmentation, and all the main features.
• Moosend+ / Enterprise : This plan is for teams with more advanced needs. You choose the customized options ( dedicated IP, advanced reporting, multi-user management, premium support ).

Furthermore, by opting for a semi-annual or annual payment, you reduce your bill by 15 to 20%.

What do Moosend users think?

This user rightly highlights the combination of power and ease of use. 

Moosend allows you to create effective campaigns thanks to its varied templates, its fluid editor, and its accessible automations. 

After three years of use, its loyalty shows that the platform keeps its promises over time.

This review highlights the quality of customer support, a real strong point of Moosend. 

The team is responsive, competent ,and ready to support beyond the minimum expected, which makes all the difference when managing sensitive campaigns. 

This level of support reinforces the reliability of the platform on a daily basis.

Advantages and disadvantages

Before you get started, here’s what you need to keep in mind: 

The advantages

✅ Unlimited sending even in the Pro plan

✅ Clear, fast, modern interface

✅ Powerful and easy-to-build automation workflows

✅ Integrations + SMTP included in the basic offer

✅ Responsive customer support, comprehensive documentation

The disadvantages

❌ Template library is still a little visually limited

❌ Interface only in English

In summary: our opinion on Moosend 

We tested Moosend on several campaigns, from simple newsletters to automated post-registration sequences. 

Targeted reminders, A/B tests, form integration, everything was set up easily.

The interface is clear, aand utomations are quick to set up, even with multiple conditions. 

We saved time by centralizing creation, segmentation, and analysis in the same place.

Moosend offers a good balance between accessibility and advanced features. 

It’s a reliable solution that we’ve found effective on a daily basis, ideal for structuring a complete emailing strategy.

Alternatives to Moosend 

Want to compare before you choose? Here are 3 tools that might also interest you:

• Brevo ( formerly Sendinblue ): French multi-channel solution with email, SMS, WhatsApp, and advanced automation. The free version allows you to send up to 9,000 emails per month, which is suitable for many uses.
• Mailerlite: A streamlined platform designed for those who want to get to the point without complexity. It offers a large library of responsive templates and is easy to use right out of the box.
• GetResponse: A comprehensive tool for structuring a global marketing strategy with emails, sales funnels, landing pages, and webinars. It also includes a native CRM to track engagement throughout the customer journey.

How to use Moosend properly?

Want to get the most out of Moosend right from the start? Here’s a step-by-step action plan to help you get started and build effective campaigns, even without technical experience.

1. Create your free account: Start by signing up for Moosend without a credit card. Take advantage of the 30-day trial period to test the editor, explore the available templates, and familiarize yourself with the interface.
2. Import your email database: Add your contacts to the platform by uploading a file or connecting your site via Zapier, Shopify, or the Moosend API. You can clean your list immediately upon import to avoid duplicates or inactive addresses.
3. Segment your contacts: Create segments based on specific criteria such as registration date, engagement, location, or behavior on your site. 
4. Prepare your first email: Use the drag-and-drop editor to create a professional email without coding. Add your logo, text, and visuals, and choose a suitable template. Run an A/B test to see what generates the most opens or clicks.
5. Set up an automated workflow: Create a simple automation scenario, such as a welcome sequence, an inactivity reminder, or a post-purchase email series. 
6. Analyze performance: Once your campaigns are launched, view detailed reports to track opens, clicks, conversions, or unsubscribes. Use this data to refine your message, adjust your frequency, or test new approaches.